乌拉加, 沃尔夫冈

[Synthesized from academic records + research fields] Research interests: Customer Service Quality and Loyalty, Service and Product Innovation, Consumer Retail Behavior Studies, Consumer Behavior in Brand Consumption and Identification, Innovation and Knowledge Management Recent publications: "Selling and sales management for successful servitization: a systematic review and research agenda"; "Free-to-Fee Transformation of Industrial Services"; "Advancing marketing theory and practice: guidelines for crafting research propositions"