[Synthesized from academic records + research fields]
Research interests: Customer Service Quality and Loyalty, Service and Product Innovation, Consumer Retail Behavior Studies, Consumer Behavior in Brand Consumption and Identification, Innovation and Knowledge Management
Recent publications: "Selling and sales management for successful servitization: a systematic review and research agenda"; "Free-to-Fee Transformation of Industrial Services"; "Advancing marketing theory and practice: guidelines for crafting research propositions"
Customer Service Quality and LoyaltyService and Product InnovationConsumer Retail Behavior StudiesConsumer Behavior in Brand Consumption and IdentificationInnovation and Knowledge Management
