Tat‐Huei Cham

[Synthesized from academic records + research fields] Research interests: Digital Marketing and Social Media, Technology Adoption and User Behaviour, Consumer Behavior in Brand Consumption and Identification, Consumer Retail Behavior Studies, Customer Service Quality and Loyalty Recent publications: "Data-driven supply chain and artificial intelligence: manufacturing sustainability"; "Going nuts? Attitudes of Japanese and Chinese consumers towards Vanuatu Canarium nuts"; "Green growth through green production practices: The moderating role of stringent environmental policies in G8 countries"