Philipp A. Rauschnabel

Philipp A. Rauschnabel is Professor of Digital Marketing at the University of the Bundeswehr Munich, honorary professor at the University of Nottingham Malaysia (Business School) as well as a researcher, keynote speaker, and consultant. His work focuses on how consumers, organizations, and society adopt emerging technologies, particularly Artificial Intelligence, Spatial Computing, AR, VR, smart glasses, and other wearable technologies. As an international keynote speaker, he translates scientific insights into practical implications for business leaders, decision makers, and professional audiences. His talks address the future of technology, marketing, communication, strategy, and digital transformation. He delivers keynotes, executive presentations, and workshops for conferences, companies, and organizations in Germany and across Europe. He also consults politics on the tensions between human, technology, and law.