[Synthesized from academic records + research fields]
Research interests: Digital Marketing and Social Media, Innovation and Knowledge Management, Customer Service Quality and Loyalty, Consumer Behavior in Brand Consumption and Identification, International Business and FDI
Recent publications: "Resilience and recovery in CEE economies: examining sectoral adaptations and the role of FDI post-pandemic"; "Ethical Issues in Family Business: Toward a Deeper Understanding and a New Research Agenda"; "Service profit chain: a systematic literature review on expansions and modifications towards innovative service processes development"
Digital Marketing and Social MediaInnovation and Knowledge ManagementCustomer Service Quality and LoyaltyConsumer Behavior in Brand Consumption and IdentificationInternational Business and FDI
