Dr. Huan Chen is Professor and Chair of the Department of Advertising in the College of Journalism and Communications at the University of Florida. Her research focuses on AI in advertising, consumer behavior and digital marketing, cultural and social media dynamics, and AI in education and learning. She has published nearly 100 scholarly articles in leading advertising, marketing, and communication journals. She serves as Associate Editor for the Journal of Advertising Research and the Journal of Interactive Advertising, and on the editorial boards of the Journal of Advertising, International Journal of Advertising, Journal of Ethnographic and Qualitative Research, and International Journal of Qualitative Methods. Her scholarship has received multiple honors, including the Best Paper Award from the International Conference on Advertising Research and the Emerald Literati Outstanding Paper Award.
研究方向
Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationImpact of Technology on AdolescentsMedia Influence and HealthMedia, Gender, and Advertising
