[Synthesized from academic records + research fields]
Research interests: Digital Marketing and Social Media, Technology Adoption and User Behaviour, Consumer Behavior in Brand Consumption and Identification, Migration, Ethnicity, and Economy, Customer Service Quality and Loyalty
Affiliation: University of Twente
Recent publications: "Mapping generative AI research in tourism and hospitality"; "Transcultural identity development among third generation minority consumers"; "Guest Editorial: A special section on digital marketing"
Digital Marketing and Social MediaTechnology Adoption and User BehaviourConsumer Behavior in Brand Consumption and IdentificationMigration, Ethnicity, and EconomyCustomer Service Quality and Loyalty
