Christian M. Ringle

· Universität Hamburg
109h 指数
205,635总引用
376发文
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简介

Christian M. Ringle is a Chaired Professor and the Director of the Institute of Management and Decision Sciences at the Hamburg University of Technology (Germany), an Adjunct Professor at the James Cook University (Australia), a Visiting Guest Researcher at the University of California, Berkeley (USA), and an RHB-UKM Endowment Fund Distinguished Chairholder at the National University of Malaysia (UKM). He holds a PhD from the Faculty of Business and Economics at the University of Hamburg (Germany) and graduated with a Master of Business Administration (MBA) from the University of Kansas (USA). Among other research stays and appointments, Christian has been a visiting researcher at Georgia State University (USA), Osaka City University (Japan), and the University of Technology Sydney (Australia). He has also been an Adjunct Professor at the University of Newcastle (Australia) and the University of Waikato (New Zealand). His research focuses on management, marketing, technology and innovation management, method development, business analytics, machine learning, artificial intelligence, and the application of business research methods to decision making. His contributions have been published in journals such as Decision Sciences, European Journal of Marketing, International Journal of Research in Marketing, Information Systems Research, Journal of Business Research, Journal of Service Research, Journal of the Academy of Marketing Science, Long Range Planning, MIS Quarterly, and Organizational Research Methods. Since 2018, Christian has been included in the Clarivate Analytics' list of Highly Cited Researchers (HCR). He offers online courses and regularly teaches doctoral seminars on business analytics and multivariate analysis methods worldwide. He is a co-developer and co-founder of the statistical software SmartPLS.

研究方向

Customer Service Quality and LoyaltyTechnology Adoption and User BehaviourCorporate Governance and ManagementConsumer Behavior in Brand Consumption and IdentificationSensory Analysis and Statistical Methods

Universität Hamburg学位项目

该教授任职院校的热门项目 (PhD/Master 优先)

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