[Synthesized from ORCID profile metadata]
Research keywords: Marketing, Digital marketing, Consumer satisfaction, Service quality, Brand management
Profiles: Scopus Author ID: 35739088000 (self); ResearcherID: AAE-8213-2022 (self)
研究方向
Organizational Management and InnovationBusiness, Innovation, and EconomyInnovation and Knowledge ManagementDigital Marketing and Social MediaAdvertising and Communication Studies
