Ahmad AlHamad

[Synthesized from academic records + research fields] Research interests: Organizational and Employee Performance, Technology Adoption and User Behaviour, Digital Marketing and Social Media, Blockchain Technology Applications and Security, Cyberloafing and Workplace Behavior Affiliation: University of Sharjah, Information Systems, Associate Professor Recent publications: "Predicting Player Performance in Sports: A Simulation System and Machine Learning Approach"; "Generative AI in Advertising and Marketing: A BERT-Based Analysis of Text Descriptions for Product Advertisement"; "Exploring the Effectiveness of Personalized Marketing Strategies in E-commerce Platforms"